Should PR Professionals Specialize in Just One Industry?
While recently reading about the fastest growing PR agencies in the U.S., I noticed a commonality between our firm and those who had recently been hitting their stride. None of them were specialists in one industry – something I was happy to read.
In previous years, experts have recommended that PR firms work to dominate one specific niche – doing anything else means you’re out of business in six months. However, over the past 16 years, our firm has put a toe in a number of different industries, and has profited from every single one.
I can’t answer why those PR firms don’t focus on one industry — it wasn’t expressed. But for a firm like ours, it’s preferred in my opinion – for our clients, and for us. >more