Should PR Professionals Specialize in Just One Industry?

While recently reading about the fastest growing PR agencies in the U.S., I noticed a commonality between our firm and those who had recently been hitting their stride. None of them were specialists in one industry – something I was happy to read.

In previous years, experts have recommended that PR firms work to dominate one specific niche – doing anything else means you’re out of business in six months. However, over the past 16 years, our firm has put a toe in a number of different industries, and has profited from every single one.

I can’t answer why those PR firms don’t focus on one industry — it wasn’t expressed. But for a firm like ours, it’s preferred in my opinion – for our clients, and for us. >more

Top Five Reasons You Need Public Relations

Earlier today, my team and I reviewed a recent campaign — something we do once the dust settles on every project. We review what we were tasked to do, what the client did in working with us, the flow of information to and from various entities, and what tactics worked.

Considering the number of clients and projects we’ve had over the past sixteen years, it’s about as routine as it gets. But what is continually surprising is how similar the answers are, year over year. As Mark Twain once said, “History doesn’t repeat itself, but it does rhyme.”

Public Relations can do a great many positive things – especially with the incredible tools and technologies we now have at our fingertips. Much of the time, clients expect their PR agencies to solve basic brand problems they simply cannot… >more