Top Five Reasons You Need Public Relations
Earlier today, my team and I reviewed a recent campaign — something we do once the dust settles on every project. We review what we were tasked to do, what the client did in working with us, the flow of information to and from various entities, and what tactics worked.
Considering the number of clients and projects we’ve had over the past sixteen years, it’s about as routine as it gets. But what is continually surprising is how similar the answers are, year over year. As Mark Twain once said, “History doesn’t repeat itself, but it does rhyme.”
Public Relations can do a great many positive things – especially with the incredible tools and technologies we now have at our fingertips. Much of the time, clients expect their PR agencies to solve basic brand problems they simply cannot… >more