by Chris Makara | Mar 12, 2020 | Articles
How PR and Digital Marketing Work Together By Carey Warren There’s no getting around it — digital marketing is the only way to predictably reach practically every audience you need to, short of toddlers, babies in cribs and the dead. However, it’s not all roses. More...
by Chris Makara | Mar 12, 2020 | Articles
Emerging Media Trends And What They Mean To Us By Carey Warren It’s been a crazy ride. We’ve seen a number of changes in the media marketplace over the nearly two decades Coterie Media has been in the media strategy business. Television, print, radio and online have...
by Chris Makara | Mar 12, 2020 | Articles
Should PR Professionals Specialize in One Industry? By Carey Warren While recently reading about the fastest growing PR agencies in the U.S., I noticed a commonality between our firm and those who had recently been hitting their stride. None of them were specialists...
by Chris Makara | Mar 12, 2020 | Articles
Top Five Reasons You Need Public Relations By Carey Warren Earlier today, my team and I reviewed a recent campaign — something we do once the dust settles on every project. We review what we were tasked to do, what the client did in working with us, the flow of...