Public Relations, like practically every other form of communication, has gone digital.

But, as the French novelist Alphonse Karr once said, “the more things change, the more they stay the same.”

Here are some notably applicable quotes to illustrate the point.

Carey Warren

“If I was down to my last dollar, I’d spend it on Public Relations.”

Bill Gates

Founder of Microsoft and Chairman of the Bill and Melinda Gates Foundation

“Public Relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”

Alvin Adams, 1804-1877

Diplomat, and founder of groundbreaking express shipping firm Adams & Company

“Some are born great, some achieve greatness, and some hire Public Relations officers.”

Daniel J. Boorstin

Historian, Professor, Attorney, and Writer

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”

Richard Branson

Founder at Virgin Group

“It takes 20 years to build a reputation, and five minutes to ruin it.”

Warren Buffett

Business Magnate and founder of Berkshire Hathaway

“Either write something worth reading or do something worth writing about.”

Benjamin Franklin

“Journalism is printing what someone else does not want printed; everything else is Public Relations.”

George Orwell

Author

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”

John D. Rockefeller, 1839 – 1937

Philanthropist, founder of Standard Oil, and the wealthiest American of all time

“People do not buy goods and services. They buy relations, stories, and magic.”

Seth Godin

Author and Entrepreneur

“ There is only one thing in the world worse than being talked about, and that is not being talked about.”

Oscar Wilde,1854 – 1900

Poet, Playwright, Author

“ The history of PR is… a history of a battle for what is reality and how people will see and understand reality.”

Stuart Ewen

Author, Lecturer and Historian

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and the guilty innocent, and that’s power.”

Malcolm X, 1925 – 1965

Minister, Human Rights Activist

“Without publicity there can be no public support, and without public support every nation must decay.”

Benjamin Disraeli, 1804 – 1881

Former British Prime Minister

“To establish oneself in the world, one does all one can to seem established there already.”

François De La Rouchefoucauld, 1613 – 1680

Author