Expert Advice on Media, Marketing & PR

2025 Marketing Trends Marketing in 2025 is all about adaptability. Consumer behaviors, technology, and platforms are shifting faster than ever. If your brand wants to stay relevant, you need to be where your customers are. While foundational strategies like SEO and...

The Perils Of A Cmo And How To Reduce Them Ahh, the perils of the modern CMO – one of the most unstable positions in corporate life. Consider the following fictional (yet fundamentally accurate) scenario. Newly hired CMO, dressed sharp and fully caffeinated, in an...

Be Ready for the Marketing Success You Engage us to Deliver Let's talk about making your marketing efforts successful. We love helping our clients succeed. It's what drives us every day. But sometimes, the results we achieve can catch our clients off guard. Here’s a...

The First Thing You Need By Carey WarrenRecently, I got a call from a potential client looking for a lead generating social media program. Knowing I needed a little research on what marketing they had already introduced, I took a look at their website. It was a...

Famous Quotes About the Essence of Public Relations Public Relations, like practically every other form of communication, has gone digital. But, as the French novelist Alphonse Karr once said, “the more things change, the more they stay the same.” Here are some...

How PR and Digital Marketing Work Together By Carey WarrenThere’s no getting around it — digital marketing is the only way to predictably reach practically every audience you need to, short of toddlers, babies in cribs and the dead. However, it’s not all roses. More...

Emerging Media Trends And What They Mean To Us By Carey WarrenIt’s been a crazy ride. We’ve seen a number of changes in the media marketplace over the nearly two decades Coterie Media has been in the media strategy business. Television, print, radio and online have...

Should PR Professionals Specialize in One Industry? By Carey WarrenWhile recently reading about the fastest growing PR agencies in the U.S., I noticed a commonality between our firm and those who had recently been hitting their stride. None of them were specialists in...