Coterie Articles

The 10 Key Elements of a Successful Fundraising Event By Nikki PesusichFrom celebrity soirées to charitable benefits, there’s a big list of responsibilities that go into creating a guest experience that will bustle with energy. For one thing, there’s much more to it...

Famous Quotes About the Essence of Public Relations Public Relations, like practically every other form of communication, has gone digital. But, as the French novelist Alphonse Karr once said, “the more things change, the more they stay the same.” Here are some...

How PR and Digital Marketing Work Together By Carey WarrenThere’s no getting around it — digital marketing is the only way to predictably reach practically every audience you need to, short of toddlers, babies in cribs and the dead. However, it’s not all roses. More...

Emerging Media Trends And What They Mean To Us By Carey WarrenIt’s been a crazy ride. We’ve seen a number of changes in the media marketplace over the nearly two decades Coterie Media has been in the media strategy business. Television, print, radio and online have...

Should PR Professionals Specialize in One Industry? By Carey WarrenWhile recently reading about the fastest growing PR agencies in the U.S., I noticed a commonality between our firm and those who had recently been hitting their stride. None of them were specialists in...

Top Five Reasons You Need Public Relations By Carey WarrenEarlier today, my team and I reviewed a recent campaign — something we do once the dust settles on every project. We review what we were tasked to do, what the client did in working with us, the flow of...