by Blake Caussin | May 22, 2026 | Articles, Blog
How a Bikini Moment Generated a 100X ROI SCALING CELEBRITY INFLUENCER MARKETING: HOW TO DRIVE A 100x EARNED MEDIA ROI What looked like a simple celebrity social media moment quickly became an earned media story. At Coterie Media, we recently orchestrated another...
by Blake Caussin | May 11, 2026 | Articles, Blog
HOW AI US AFFECTING PUBLICS RELATIONS Artificial Intelligence is making most things in professional life faster, more accurate, and more data driven. But it is also raising the stakes on the importance of public relations in the branding and promotion of products,...
by Blake Caussin | Oct 5, 2025 | Articles, Blog
USING AI IN DIGITAL MARKETING: BALANCING INNOVATION WITH HUMAN CREATIVITY Artificial Intelligence is reshaping the digital marketing landscape, unlocking new ways to personalize content, analyze behavior, and optimize campaigns. For brands, the question is no longer...
by Blake Caussin | Oct 4, 2025 | Articles, Blog
Influencer Marketing & Celebrity Campaigns Elevate Your Brand with Influencer & Celebrity Partnerships Influencer marketing isn’t just a buzzword — it’s one of the most effective ways to build brand credibility and reach targeted audiences. But not...
by Blake Caussin | Oct 3, 2025 | Articles, Blog
The Power of Social Media Advertising No matter your business goals, social platforms offer unmatched access to your audience, at scale and with precision. With billions of users engaging across platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube, the...
