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The Perils Of A CMO And How To Reduce Them

The Perils Of A CMO And How To Reduce Them

The Perils Of A Cmo And How To Reduce Them Ahh, the perils of the modern CMO – one of the most unstable positions in corporate life. Consider the following fictional (yet fundamentally accurate) scenario. Newly hired CMO, dressed sharp and fully caffeinated, in an...